- October 02, 2005, pffc-online.com
WELLESLEY, MA—Larry Letteney, one of the founding members of BlueOcean Advisory Group, has published a book. "Sea Change: A Story of Graphics and Communications in the 21st Centurty" is a fictional book about a third generation printing company struggling to compete in a demanding business environment. The story is seen through the eyes of a proven sales professional.
Reviews by printers
"'Sea Change' is a must-read for any executive or sales professional in the graphic arts industry. The tale will encourage, challenge, motivate—and frighten at times—anyone who has or is considering the transition from a bid-and-win print shop to a communications solution provider."
—Christopher Wells, president, LaVigne Printing
"I found Sea Change intriguing from the perspective of a sales manager and one of the riveting fictional business books I've read. I think any sales professional or business owner can learn and grow from the lessons Letteney delivers."
—Mark Potter, VP, Eastern Zone, Brown Printing Co.
For more info or to purchase the book, visit blueoceaninc.com.