Survey Says Invercote and Incada Among Most Valuable European Paperboard Brands

HELSINKI, FINLAND | A brand survey was done by the analyst firm Opticom International Research with over 200 converters in Germany, France, the UK, Italy, Spain, Switzerland, Belgium and the Netherlands in the packaging segments pharmaceuticals & healthcare products, cosmetics & beauty, chocolate & confectionery, dry foodstuffs, frozen & chilled foods and wines & spirits.

The study has been done every second year since 2004, and Iggesund’s brands have consistently placed at the top. 

“Every time we place highest in this survey we get confirmation that both our paperboard families offer what the market wants,” comments a satisfied Kenneth Nysten, Sales and Marketing Director at Iggesund. “Of course, it is particularly pleasing that the survey participants are converters, who make their living from transforming this white and lightweight paperboard into functional and elegant packaging.”

The survey also concludes that high quality and sustainability characteristics are becoming more and more critical as selection criteria. Converters also have high expectations on properties such as printability, runnability in the conversion process, and folding properties.

Iggesund and Stora Enso are perceived as leading the paperboard market with regard to sustainability, even though the majority of the respondents do not see any clear leader within the industry. 

“The converters’ opinion, not least the fact that they single out runnability and product quality, reinforces our view that we are heading in the right direction. Their appreciation of our sustainability work is also important and a strong argument in favor of our products,” Nysten concludes.


Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index.

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