Highcon Closes Partnership with American Greetings
- Published: March 04, 2014
YAVNE, ISRAEL | Highcon reports that American Greetings Inc. is set to purchase not only the next Highcon Euclid digital cutting and creasing machine in the USA, but also to place a strategic investment in the company.
Zev Weiss, the company Co-CEO also will be joining the Highcon Advisory Board, alongside Benny Landa, founder & CEO, Landa Corp., and Mike Ferarri, founder and president of Ferrari Innovation Solutions LLC.
Zev Weiss says, “We believe in the future of Highcon and their digital post-print product and see the Highcon Euclid becoming an integral part of our production cycle. We are eager to play a part in the future development of the product and view this relationship as far more than a simple equipment purchase. This digital technology, the precision of the equipment, combined with the vision of Aviv and Mike will allow us to reap the true benefits of long tail distribution—a winning combination of quality and price that we can offer our customers.”
Aviv Ratzman, CEO and co-founder of Highcon says, “Zev’s participation in our Advisory Board, as well as our cooperation with American Greetings will ensure that we continue to develop the best possible solution for short to medium run digital carton converting. We look forward to a mutually beneficial long term relationship.”
