- November 12, 2013
NUERTINGEN, GERMANY | At its in-house trade fair, UV DAYS, IST METZ presented an innovative package as an example of the printed product of the future. The packaging is decorated with high-class varnish effects that have been achieved via sheetfed offset and inkjet printing. An in-line embossing additionallly creates the special haptic. The printed product is complemented by an app, with which you can see a 3D animation on a smartphone or tablet PC that shows how to transform the packaging into an ambient light.
The packaging was developed at the Marketing Dept. of IST METZ. It was printed in-house; longstanding partners from the south of Germany supported the production in terms of finishing and the development of the app.
At Print Stars 2013, the innovation awards of the German printing industry, the packaging was nominated in two categories and won both the special award for “Print Gimmick of the Year” and the Silver Award for “Cross-media linkage print/online.”
The award ceremony took place in Stuttgart on October 16. Dirk Jaegers, managing director of IST METZ, said, “With the UV DAYS packaging, we not only wanted to show the possibilities UV technology offers, but also an overall concept of print and online elements. Both awards are a wonderful feedback for us from the printing industry.”
Prizes have been awarded in 25 categories in total. More than 900 brand owners, print shops, agencies, photographic studios, publishers, pre-press, and print finishing companies took part in the competition. A jury of 22 experts from the printing industry chose the winners.