SoftRIP Helps Australian Label Printer with Short-Runs

Published: September 25, 2012

Digital Lollipop, an Australian digital label and sticker printing company founded by Tony Bogatie, has been producing quality products since it opened its doors more than a year ago. After working in the high-end flexo industry for eight years and watching technology advance, Tony saw the value in printing digital short-run labels. After researching a number of label printers, he settled on the iTech AXXIS Digital Label Printer from Allen Datagraph Systems Inc. that features an Epson B-500DN inkjet print engine because it was bundled with Wasatch SoftRIP.

Label Production

Using Wasatch, Digital Lollipop can easily print many different label designs and layouts for its customers to choose from. This allows the customer to see a number of options before committing to one label. "It's better than a digital proof because customers can see and feel the material," says Tony. "They can even test it out on their products!"

If a product requires a sticky label, chances are good that Digital Lollipop is the company for the job. About half of its business is dedicated to printing labels for water bottles. The other half is dedicated to product labels, especially food, cosmetics, wine, and nutraceutical. With an average customer order of 500 labels, Digital Lollipop uses SoftRIP to produce high quality labels quickly and efficiently.

Variable Data Printing

Digital Lollipop uses SoftRIP's Variable Data Printing Option (VDP) primarily for customizing its water bottle labels. Variable data on these labels typically includes names and serial numbers. "Thanks to SoftRIP's Variable Data Printing Option, when a customer requires something customized, we never have problems fulfilling the request," says Tony.

With SoftRIP's VDP, Digital Lollipop can instantly create repeating values or sequential values, such as serial numbers, with the Auto-Data feature; customize variable data fields with fonts, bar codes, QR codes, Data Matrix codes, and a variety of sizing, color, and effect features; and automatically resize text and images with expand- or shrink-to-fit bounding box options. With so many customizable tools at their fingertips, Digital Lollipop can easily customize their workflow to fit nearly any label production process.

Color and Cost

With Wasatch, producing quality color is easy. With the ability to use Correction Curves to make adjustments to image lightness, darkness, and specific color channels, Digital Lollipop can make color adjustments without ever leaving SoftRIP. "I'm not a color expert, but with SoftRIP I can easily get the color I want," says Tony. "And, if I ever need help, I can count on Wasatch's awesome technical support team." Digital Lollipop also uses SoftRIP's Cost Estimator to estimate the cost of each job it prints before it even starts production. This feature makes it easy to perform an accurate calculation of ink usage, media costs, and extra processing charges. When calculations are complete, Digital Lollipop can export the results as Comma Delimited Text or directly to a print-friendly HTML web page.

About Digital Lollipop

Situated on Australia's Gold Coast, Digital Lollipop specializes in short-run, high-quality digital label and sticker printing. Digital Lollipop uses state-of-the-art digital technology and sources only the best print and finishing materials to provide clients with flexibility and creativity. Whether the label is for a conference or event or for selling products in a market or the local store, Digital Lollipop has the right kind of labeling solution.

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