Bottled Water Volume Grows

ALEXANDRIA, VA | The International Bottled Water Assn. (IBWA) has released 2010 statistics compiled by research firm Beverage Marketing Corp. that show overall consumption of bottled water has increased by 3.5% after slight losses in 2008 and 2009 due to poor economic conditions. The bottled water category's overall share of the liquid refreshment beverages marketplace grew slightly to 30%, up from approximately 29.2% in 2009.

This growth has encouraging implications for the label converting industry as it pertains to glue-applied, p-s, and shrink label converting technologies and as it continues to rebound from its performance in 2008-2009.

According to sources with AWA Alexander Watson Assoc., “Overall market demand for pressure-sensitive labels grew in 2010 with an overall growth rate of 5.5% over 2009. This is a significant improvement over the approximate -8% growth rate experienced in 2009/2008. AWA forecasts continued growth for the period 2010 to 2015 but at an overall rate of approximately 2.6% CAGR, yielding an additional volume of approximately 673 million square meters in 2015.”

In 2010 bottled water consumption increased to 8.75 billion gal, up from 8.45 billion gal in 2009. Per-capita consumption is up 2.6% in 2010.

Joe Doss, president/CEO of IBWA, says, “The steady market share increase we now are experiencing is because consumers are choosing safe, high quality bottled water over other packaged beverages.”

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