Packaging Première Event to Debut

MILAN, ITALY | The first Packaging Première, a selective exhibition devoted to packaging for luxury brands, will take place at The Mall in Milan May 16–18. Organizers expect the event to attract 25% of its visitors from abroad, in proportion with the 25% of confirmed exhibitors from other countries. At least 2,000 managers are expected to attend, representing users of luxury packaging products and services for fashion brands, the cosmetics and perfume sector, jewelry and watches, new luxury gourmet sectors, as well as the experience sector (represented by luxury hotel creations).

There will be 89 hand-picked exhibitors representing 93 firms covering almost all the most important and innovative part of the luxury packaging industry. Packaging Première exclusively targets the luxury sector and has intentionally developed its exhibition offering to foster a profitable exchange between exhibitors and visitors. The exhibition layout has been specifically designed so that visitors can explore it on a rational basis, enabling them to appreciate what the exhibitors have to offer and acquire useful information for their businesses.

Included will be updates and information in the form of individual modules comprising a 30-min talk given by well-known experts, followed by 15-min contributions from managers at leading companies.

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