Featured Stories
Label/Tape | PolarSeal's Custom-Designed Converting Machines Serve Diverse Industries
From auto tape to wound care products, UK converter revels in its reputation as an engineer's dream.
Read moreRoller Geometry | What Is Your Roller's True Shape?
How does a roller's shape influence a coated product and coating defects? The variation of a roller's geometry can produce many web handling problems.
Read moreCoating Matters | The Critical Variable: Slot Die Lip Gap
The key to uniform flow is distribution and stable pressure, velocity, and volumetric flow at exit.
Read moreLabel PRomotion | Marijuana Label Lessons To Brand By
The volatility in the pot industry is a reminder to anticipate and prepare for changes that might impact company viability in other industries.
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News | New Products
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Green Bay Packaging Adds Slitting Facility
The company’s Coated Products Operations reports the new facility in Georgia will stock label materials to offer customers quick delivery
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Grafikontrol to Show Inspection System
The LYNEX control system, with a multitasking interface, will be featured at Labelexpo Europe 2017
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Klöckner Pentaplast Acquires LINPAC
The transaction reportedly will offer complete packaging solutions and be very strong in R&D
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Brandtjen & Kluge Launches Press
The ApexFoil Foil Stamping and Diecutting Press is said to increase efficiency and output
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Highcon Is Having an Award-Winning Year
Awards for the Beam digital cutting and creasing machine are among the honors bestowed on the company in 2017
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Icma Collections Suited for Luxury Packaging
The Woods, Coppers, and Opaques paper collections offer visual and tactile qualities in a variety of finishes
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Toray Launches High-Barrier PET Films
Lumirror MK61HB and PA1HB barrier-coated polyester films are said to provide extended shelf life and a chlorine-free coating formula
White Papers
• Mid-Web Flexo Press Answers Shift to More SKUs, Shorter Runs
• Methods and Design Considerations for the Application of Hot Melt Coatings
• Anti-counterfeiting Technologies for Packaging
• Specialty Coatings to Help Packaging Stand Out in the Grocery Aisle
• How a Full Lineup of Coatings Can Transform Packaging
Expert Advice
Marketing Report How-To
Marketing Mojo Archive Stephanie Millman's Bio
Reporter Clips
- Published: Saturday, 01 June 2002 07:00, Written by Edward Boyle, Contributing Editor
Narrow Web Converting Industry News
Coming Events
Sept. 10–12: Labelexpo USA, Donald E. Stephens Convention Ctr., Rosemont, IL (262/782-1900; tarsus-group.com).
Sept. 24-25: IMLCON 2002/Asia, Intl. In-Mold Labeling Conference, Grand Hyatt Shanghai, Shanghai, PR China (480/473-0301; imlcon.com).
Oct. 20-23: Tag & Label Mfrs. Inst. Annual Meeting, Hyatt Regency Lake Hotel, Las Vegas, NV (630/357-9222; tlmi.com).
Vaseline Skin Care Products Go In-Mold
All Vaseline skin care products used by Unilever Korea now feature FasClear In-Mold film manufactured by the Engineered Films Div. of Avery Dennison.
This Vaseline collection is one of the top-selling body lotions in Korea. Previously, Vaseline products used a PE p-s label on the company's white HDPE containers. Unilever Korea says it decided to switch to in-mold labeling to reduce package decorating costs. FasClear In-Mold and PRIMAX In-Mold are matte clear and white engineered polyolefin films specifically designed for in-mold labeling.
Supplier Information
Avery Dennison, Engineered Films Div., Concord, OH; 440/358-4671; 800/876-3888; efd.averydennison.com
Label Graphics, Medicia Introduce CouPak
A collaboration between narrow web converter Label Graphics Inc., Little Falls, NJ, and Medicia Corp., a leading East Coast contract manufacturer of personal care products, has resulted in the development of a new kind of promotional package, dubbed “CouPak.”
Reportedly, the package integrates the benefits of an expanded-content label with those of a sample hangtag packette — at considerable cost-savings in both production and materials.
The concept emerged during a meeting between the two companies. Jake Ritz, sales manager of Label Graphics, and Gino Ferrara, Medicia's director of sales and marketing, were exploring the feasibility of incorporating a coupon with a sample packette that would hang on the neck of a standard shampoo bottle. The purpose? Cross-promotion. The problem? Producing a packette with a hangtag typically generates significant material waste and high production costs. “The CouPak not only solves this problem,” comments Ritz, “it also brings considerable added value to the finished package.”
Manufactured by Label Graphics, CouPak's back panel houses a hangtag constructed of a polyester substrate die-cut to form the hangtag orifice. Label Graphics reports it can customize the size of the die-cut to accommodate bottle necks of virtually any shape or diameter. If required, printing can be applied to the hangtag section for added promotional copy and graphics.
With the packette strategically designed for easy application and handling, CouPak also includes an expanded-content label that can be constructed in a variety of fold designs and printed in up to eight colors. The hangtag and expanded-content labels are pre-assembled on rolls and then adhered to filled packettes using a high-speed, automated process developed by Medicia.
“CouPak is ideal for cross-promotion of products such as shampoos and conditioners, towelettes and cleansers, or even tablets and medicinal liquids,” says Ritz. “The multi-page detachable booklet can offer coupons, sweepstakes, additional promotion copy, or ‘how to’ information.”