Featured Stories
Show Preview | SVC TechCon 2018 Targets Thin Films
The Society of Vacuum Coaters draws industry professionals, engineers, academics, and scientists to its annual conference and expo.
Read moreSleeve Label Awards | AWA Confers 4 with Top Honors
AWA Alexander Watson Assoc. bestows awards on four winners of its annual Sleeve Label Competition.
Read moreShow Preview | INFOFLEX 2018 Collocates with Forum in Indianapolis
More than 240 exhibitors from every facet of the package printing [ampersand] converting industries will meet more than 2000 attendees.
Read moreCoating Matters | The 6 C's of Roll-to-Roll Coating Systems
Develop a balanced approach to precision coating by understanding these six areas of concentration.
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News | New Products
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Testing Machines Inc. Enhances COF Tester
The 32-76e COF tester now offers peel capabilities as well as other new features
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Acucote Expands UV Inkjet Line
The company is now offering permanents, removables, and blockout adhesives, and has more additions planned
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CCL Industries Acquires Imprint Plus
The bolt-on acquisition for Avery adds the manufacture of badges, signs, and more to CCL’s portfolio
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BillerudKorsnas Launches Climate-Positive Packaging
D-Sack cement bag dissolves in cement mixer
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Bobst Lyon Reports Expansion
The company is expanding its factory in France and will open a new Competence Center in 2018 to aid machinery development as well as service
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Contact Originators Offers Wide Plate for Corrugated
The 2.8-mm-wide flexo plate reportedly allows corrugated printers to maximize their print yields
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Smart Planet Technologies Starts Paper Cup Recycling Program
With support from Allan Company & Replenysh, company says reCUP Recycling Initiative takes a major step addressing global paper cup recycling problem
White Papers
• Designing a Successful Retort-Grade Packaging Structure
• Hermetic-Seal Performance of BOPP Laminate Structures in VFFS Pouch Applications
• Methods and Design Considerations for the Application of Hot Melt Coatings
• BOPP Laminate Structures for “Over-the-Mountain” VFFS Pouch Applications
Expert Advice
Is P&G’s New Freshies Packaging a Good Idea?
Innovation Station Archive Jackie Marolda's Bio
Brand Reputation on the Line?
Marketing Mojo Archive Stephanie Millman's Bio
Reporter Clips
- Published: June 01, 2002, By Edward Boyle, Contributing Editor
Narrow Web Converting Industry News
Coming Events
Sept. 10–12: Labelexpo USA, Donald E. Stephens Convention Ctr., Rosemont, IL (262/782-1900; tarsus-group.com).
Sept. 24-25: IMLCON 2002/Asia, Intl. In-Mold Labeling Conference, Grand Hyatt Shanghai, Shanghai, PR China (480/473-0301; imlcon.com).
Oct. 20-23: Tag & Label Mfrs. Inst. Annual Meeting, Hyatt Regency Lake Hotel, Las Vegas, NV (630/357-9222; tlmi.com).
Vaseline Skin Care Products Go In-Mold
All Vaseline skin care products used by Unilever Korea now feature FasClear In-Mold film manufactured by the Engineered Films Div. of Avery Dennison.
This Vaseline collection is one of the top-selling body lotions in Korea. Previously, Vaseline products used a PE p-s label on the company's white HDPE containers. Unilever Korea says it decided to switch to in-mold labeling to reduce package decorating costs. FasClear In-Mold and PRIMAX In-Mold are matte clear and white engineered polyolefin films specifically designed for in-mold labeling.
Supplier Information
Avery Dennison, Engineered Films Div., Concord, OH; 440/358-4671; 800/876-3888; efd.averydennison.com
Label Graphics, Medicia Introduce CouPak
A collaboration between narrow web converter Label Graphics Inc., Little Falls, NJ, and Medicia Corp., a leading East Coast contract manufacturer of personal care products, has resulted in the development of a new kind of promotional package, dubbed “CouPak.”
Reportedly, the package integrates the benefits of an expanded-content label with those of a sample hangtag packette — at considerable cost-savings in both production and materials.
The concept emerged during a meeting between the two companies. Jake Ritz, sales manager of Label Graphics, and Gino Ferrara, Medicia's director of sales and marketing, were exploring the feasibility of incorporating a coupon with a sample packette that would hang on the neck of a standard shampoo bottle. The purpose? Cross-promotion. The problem? Producing a packette with a hangtag typically generates significant material waste and high production costs. “The CouPak not only solves this problem,” comments Ritz, “it also brings considerable added value to the finished package.”
Manufactured by Label Graphics, CouPak's back panel houses a hangtag constructed of a polyester substrate die-cut to form the hangtag orifice. Label Graphics reports it can customize the size of the die-cut to accommodate bottle necks of virtually any shape or diameter. If required, printing can be applied to the hangtag section for added promotional copy and graphics.
With the packette strategically designed for easy application and handling, CouPak also includes an expanded-content label that can be constructed in a variety of fold designs and printed in up to eight colors. The hangtag and expanded-content labels are pre-assembled on rolls and then adhered to filled packettes using a high-speed, automated process developed by Medicia.
“CouPak is ideal for cross-promotion of products such as shampoos and conditioners, towelettes and cleansers, or even tablets and medicinal liquids,” says Ritz. “The multi-page detachable booklet can offer coupons, sweepstakes, additional promotion copy, or ‘how to’ information.”