Shaped Up

Tropicana's Trop50 orange juice received a successful makeover with the help of Spear Inc., Mason, OH. The product's relaunch includes a sleek new look with Spear's pressure-sensitive labels on clear, curved recyclable bottles. The brand uses stevia, a natural sweetener, something the brand owner wanted to showcase by using a clear PET bottle to reveal the product's pure colors. Spear's curvaceous label follows the contour of the bottle and features bold colors to complement the natural tones of the juice.


Subscribe to PFFC's EClips Newsletter