- May 10, 2012
Available in clear and white options, the new top-coated digital film laminate is part of Avery Dennison’s machine-direction-orientated (MDO) film product line. The film is said to feature a balance of properties that eliminate darts and wrinkles in high-speed dispensing environments and challenging packaging formats, ensuring greater shelf appeal and brand appeal.
Product is reported to offer excellent print quality and optimal ink adhesion as well as enhanced productivity. Company’s new S7000 adhesive technology increases productivity with up to 50% lower ooze and elimination of adhesive contamination in critical processes.
The complete construction is approximately 50% thinner than today's standard product of PE85 film on glassine liner, thus delivering almost twice as many labels per roll, overall better operational efficiency throughout the supply chain, and increased levels of sustainability. Based on findings of company’s Greenprint study, a product life cycle assessment methodology, Global MDO (due to lower material usage) produces less solid waste, consumes less energy, and reduces greenhouse gas emissions.