Unique Coding on Lids Drive Yogurt Promotion

BURY, UK | Yeo Valley, an organic dairy brand based in Blagdon, North Somerset, in the UK, has launched its latest product competition using unique coding from Clondalkin Flexible Packaging Bury (formerly Chadwicks). Clondalkin Flexible Packaging Bury has produced 15 different polyester lid designs, each printed with a unique 14 character code. These are sealed onto special packs of Yeo Valley's yogurt and only revealed when the lid is peeled back.

The latest competition from Yeo Valley is giving customers the chance to win one of two mini convertibles, a one week stay and two mini-breaks at a choice of chic venues, plus £1,000 spending money, by entering their unique code online.

The unique coding concept was first developed four years ago and remains the only print technology of its type to be used in the UK dairy market.

All the unique codes are printed on the surface of the lids to ensure the printing ink does not contaminate the product. The code is covered by the design and is only revealed when the polyester lid is peeled back.

Dan Rusga, marketing director at Yeo Valley, commented, “The unique coding printing technology from Clondalkin Bury has been instrumental in enabling us to get closer to our customers and reward them for their loyalty. This is the fourth product competition we've launched using unique coding and two years ago we used the same technology to launch a point-based loyalty scheme for customers. As a company, we have made a long-term commitment to unique coding and are confident that it will continue to reap rewards for our business.”

John Chadwick, managing director at Clondalkin Flexible Packaging Bury, added: "We are very proud of this particular technique and delighted to see it working so well for one of our most valued customers. Brands have to find new ways of differentiating themselves from the competition, which is why we are committed to working with our customers to develop innovative packaging solutions."

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