- April 18, 2011
Seventh Generation's Natural 4X Laundry Detergent makes its debut in an innovative bottle manufactured by Ecologic Brands, Oakland, CA. The bottle features a rugged, fully recyclable and compostable outer shell made from 70% recycled paperboard fibers and 30% old newspaper fibers that support a recyclable lightweight plastic pouch inside. When empty, the bottle's shell can be popped open and recycled with other household paper. The #4 plastic pouch and #5 cap go into the recycling bin. Visit www.ecologicbrands.com.