H.B. Fuller to Open Center for Customer Collaboration

 

LAS VEGAS, NV | H.B. Fuller reports it will invest in a Packaging Center of Excellence in North America to address customers packaging adhesives needs across a broad range of applications, substrates, and environmental conditions. The company made the announcement at the recent PACK EXPO in Las Vegas. When it opens in early 2014, the Center will be H.B. Fuller’s fourth center focused specifically on customer collaboration.

Company reports it provides the full range of adhesives and engineering services for end-of-line packaging, container labeling, flexible packaging, retail-ready packaging, handle and packaging reinforcement, and specialty packaging. Along with these offerings, the new Packaging Center of Excellence will further enable collaboration efforts to help brands continue to advance their packaging designs.

“Packaging heavily influences consumer buying decisions and with the rise of social media, all it takes is one negative experience to put brands on the defensive,” says Peter Petrulo, business director of packaging, North America, at H.B. Fuller. “As experts in packaging adhesives, it’s our role to help protect our customer’s product and ensure end-users have a positive experience with our customer’s brand. That means staying on top of industry trends so we can meet our customers’ evolving business needs for safety, sustainability, efficiency, and new packaging applications.”

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